Bayside Living in Elizabeth City, North Carolina

Real Estate agents from all over the region rely on Hampton Roads Real Estate Photography to provide the best possible real estate media services and help their clients’ homes stand out for the competition.

Our signature Property Spotlight Package is an excellent way to market a home for sale in today’s digital age. The Property Spotlight Package includes:

  • Between 32 and 65 (depending on your needs) High Definition Real Estate Photos

  • A Professional Real Estate Walkthrough Video

  • Aerial Drone Photos

  • Aerial Drone Video

  • 1 Virtual Twilight Photo

This beautiful home is nestled along the Pasquotank River and has great water views! The upstairs has been finished and is open to the downstairs and is accommodated with a half bath. It's perfect for an office or media room! There are beautiful hardwood floors throughout, with fireplaces to keep those winter nights cozy and relaxing. Enjoy the in-ground pool with the hot summer suns!

How Much Does It Cost to Sell a House (Or Apartment)?

How Much Does It Cost to Sell a House (Or Apartment)?

The old adage that you need to spend money to make money could not be more accurate when talking about the costs of selling a house (or apartment). There will be agents' fees, marketing expenses, and conveyancing costs to consider, and depending on how long it takes for your property to sell, these figures can be quite significant. You are not the only person looking to sell property, so the competition also needs to be considered.

Still, it's a necessary evil for a much greater gain, so rather than be deterred, be informed and answer the question "how much does it cost to sell a house (or apartment)?" with this guide compiled by Urban.com.au.

1. It starts with the right agent

How Much Does It Cost to Sell a House (Or Apartment)?

The main reason why you should be aware of the costs involved in selling a property is to ensure that the exercise will provide the financial gain you are expecting. The three most significant expenses you will need to consider are

  1. Conveyancing

  2. Marketing

  3. Agent's fee/commission

Choosing the right agent can be a crucial driver in the success of your sale, and this is not a decision that should be made on cost alone. The best candidate to represent you should have a proven track record of successful sales and happy clients as opposed to just the lowest fees.

Let's look at the three main costs of selling a house, why they exist, and what you should prepare for.

2. Conveyancing fees

How Much Does It Cost to Sell a House (Or Apartment)?

Conveyancing entails the legal transfer of ownership for your property and is a required part of every real estate purchase. To perform this correctly, you will need licensed conveyancers and solicitors, and it is in your best interest to choose someone local. 

A local solicitor has local knowledge, which can be invaluable when it comes to things like special conditions or information specific to a particular area. Conveyancing costs can land anywhere in the ballpark of $800 to $2000.

3. Marketing costs

How Much Does It Cost to Sell a House (Or Apartment)?

The size of your marketing budget has a direct correlation to how effective and speedy your sale will be. There is often a lot of competition in the housing market, so ensuring that your property stands out above the crowd is crucial.

The cost of marketing your property falls solely on you. It is common that your agent will recommend a particular marketing campaign, but you are able to tweak this as you see fit. We strongly recommend listening to the agent, especially if you have followed the first point and picked them for their knowledge and expertise, but some of the common marketing strategies you may want to consider can include:

  • A 'For Sale' board in front of the house

  • A listing on realestate.com.au

  • Professional photography

  • A clear floor plan

  • Engaging copywriting

  • Various press advertising

You can also make use of various social media or free listing websites to increase your reach without having to add more to the marketing budget. For the most part, however, the size of your marketing budget determines the strength of your sales campaign.

A marketing campaign can cost anywhere between $4000 to $10,000 on average.

4. Agents' fees

How Much Does It Cost to Sell a House (Or Apartment)?

When deciding on your real estate agent, it is most common for there to be two options for how they charge their fee:

  • A flat fee

This will be a fixed fee agreed upon between you and the agent regardless of what your property sells for

  • The percentage of sale fee

As the name suggests, the agent will receive a certain percentage of the final sale price, often ranging from 1% to 3% depending on property value and competition

When deciding between these two options, you will need to keep in mind that while a fixed fee locks in your cost, an agent may work harder to get the best sale price if working for commission. 

In some cases, vendors agree to incentive bonuses for the agent. This is usually a percentage-based bonus that is paid if the sale price is higher than the agreed reserve. It is common for this to be around 10% of the amount over the reserve.

Regardless of which option you take, it is vital to discuss and agree to all fees before signing anything with the agent.

5. Other fees

How Much Does It Cost to Sell a House (Or Apartment)?

Outside of the main three costs, you will need to consider any applicable lender fees if you have a mortgage on the property you are selling. When paying off your remaining mortgage after the sale of your property, you will likely need to pay a discharge or early exit fee. This varies significantly by a financial institution and was probably explained to you when you first signed for the loan.

In some cases, particularly if taking out a new loan on a new property with the same institution, you can negotiate a waiver of this fee. It is also important to note that the discharge process can take anywhere between 14 and 21 days.

Maximising your sale price

How Much Does It Cost to Sell a House (Or Apartment)?

You may wish to outlay some extra funds on maintenance or professional styling to help increase the attraction and saleability of the property. Keep in mind that you are trying to convince a potential buyer walking into your house that they love it and could comfortably live there. Consider the things people may look for in a new home. Styling makes the property as appealing as possible, to help the decision-making process for the buyer.

The cost of styling is very subjective. You may have an interior-design eye and are capable of arranging the rooms in such a way that they look best, or you may need to outsource this task to get the most out of your space. Either way, the importance of a well-presented property is crucial. It could be as simple as some light garden maintenance, or you may need to spend some money or more extensive repairs to damaged doors or dented walls.

Never underestimate the impact of a fresh coat of paint and some good quality carpet cleaning.

The (real) costs of selling a house (or apartment) that you need to be aware of

How Much Does It Cost to Sell a House (Or Apartment)?

As with any sale, you need to take the costs of the process into account when determining your profit. If you have waited long enough, or are lucky to be in a boom area, the expenses listed above will be but a small dent in your overall profit.

If the margin is tight, this may deem your property sale a fruitless venture. This is why understanding the above charges in the context of your budget is crucial to the successful sale of your property.

Exact costs will also depend on which state your property is in, and you can also obtain an online property value estimate to ensure you are working on the correct budget. It is always a good idea to book a property appraisal which will shine a light on which maintenance tasks can help increase your home’s value.

If you have an ideal sale date in mind, you can divide by the number of weeks until said date by your expected costs to form a realistic budget. Just remember to leave a buffer for any unexpected expenses that may arise — being generous when budget planning is never a bad idea.

This article is republished from Urban.com.au under a Creative Commons license. Read the original article.

Real Estate Listing Photos

Hi, this is Jordan of Hampton Roads Real Estate Photography, and in this video I'd like to take a look at the heart of our service offerings, photos!

Our two standard packages, the property spotlight and quick and easy package both include a standard set of your choice between 32 , 40, 50, and 65 photos that are done in 1 of 2 different styles.

In our instance, simply saying you get this many photos doesn’t tell the whole story, so lets take a deeper dive and discover what makes Hampton Roads Real Estate Photography stand out as the #1 real estate media service in the area.

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This company was founded in response to a poor shopping experience I had years ago when looking for a new home. Everything that was in the ball park looked terrible online but surprisingly was a lot better in person. This made the search much harder as the primary method of looking was on the computer. You couldn’t tell if that carpet looked dirty because it WAS dirty, or it just wasn’t lit up properly. Take that issue and apply it to every other aspect of a house, and you can quickly see the issue I was facing. Wanting a change in careers anyways, that gave me the motivation to start Hampton Roads Real Estate Photography and raise the bar.

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As mentioned before, we shoot 2 differing styles of photos, which both are of an amazing quality and can work for any listing, but some people may have a preference to one versus the other. In this first example, I will demonstrate our fusion technique which combines multiple natural light photos in to one finished shot that takes a little bit from each and makes the most of it. This relies on the natural light of the house to provide both the base illumination as well as the ambiance. This is the technique used for our Quick and Easy Package.

Next is the more advanced technique used in our Property Spotlight and Hollywood Packages, uses a studio strobe light for the base illumination and a second shot using the natural light to provide the ambiance. This results in more perfect colors and even lighting.

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Hampton Roads Real Estate Photography is proud to be the only local real estate media company to provide these two techniques at the same time in our standard packages, as well as bundling walkthrough videos, aerial photos and video, and the virtual twilight photo in our most popular Property Spotlight Package. Thousands of homes worth of experience and great consistency between all of our photographers means you are getting the best possible service from Hampton Roads Real Estate Photography.

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If you have any questions or would like to discuss ordering these amazing photos for your next listing, feel free to use the contact page on HRHomePics.com or call 757-665-8656 and we will be glad to help.


Zillow 3D Home Tours

Hi, this is Jordan of Hampton Roads Real Estate Photography, and today I'd like to introduce our newest service, Zillow 3D Home Tours, available today as a standalone service, or as an add-on to our standard packages.

Zillow 3D Home Tours are a brand new addition to the real estate marketing landscape and are another great way to add a little extra spark to your listing. And in conjunction with our other services such as our signature walkthrough videos, help to provide maximum promotion and exposure on the most popular real estate search platforms.

I'd wager to say that most people watching this video have never seen a Zillow 3D Home Tour, so let's take a minute to see what it's all about.

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As an alternative to the industry standard 3D modeling services such as Matterport, which we also provide by the way, the Zillow 3D Home Tour takes a simpler approach to the concept of virtually walking through a home. Instead of dozens or hundreds of scan points, this option instead captures one point in each room where the viewer can see a 360 degree perspective and get a better sense for the home's layout and feel.

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In addition to providing prospective buyers a new and exciting viewing experience, Zillow actively promotes homes that have their 3D Home Tour published to the listing. Again, this, alongside our walkthrough videos, work to provide the maximum exposure and promotion available through Zillow's platform without having to invest advertising dollars.

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You will find the Zillow 3D Home Tour standalone service, as well as the add-on option, on our booking system at HRHomePics.com

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If you have any questions or would like to discuss ordering this new innovative service for your next listing, feel free to use the contact page on HRHomePics.com or call 757-865-6656 and we will be glad to help.


Virtual Twilight Real Estate Photos

Hi, this is Jordan of Hampton Roads Real Estate Photography, and in this video I'd like to introduce our Virtual Twilight Photo Service, available today as part of our Property Spotlight and Hollywood Packages, or as an add-on to the Quick and Easy Package.

Twilight photos are a great way to show potential buyers what the property looks like in the evening, the time that a lot of properties come to life.

The notion of Twilight or Night time photos in new to some agents, so let's all take a quick minute to discover what its all about.

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As I go over this section, lets watch some examples of virtual twilight photos. You will notice that we call it a virtual twilight photo as the conversion to the twilight look is done in editing rather than being shot at night. The 1 drawback of this method is that it may not be 100% accurate to the real life look, but had multiple advantages. Imagine you pony up $75 or more for a night time shoot but it decides to rain that day, how about a broken light bulb, a mismatched color of the house lights, or a neighbor throwing a party that day and ruining the shot? These are all very common issues and leave a sour taste in agents’ mouths because it doesn’t turn out the way they were hoping, and can all be avoided by creating the twilight look in editing.

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Hampton Roads Real Estate Photography is proud to be the only local real estate media company to provide a virtual twilight photo as part of some of our standard packages. This gives you the option to have a unique look on your listing without having to pay the 75 or more dollars that most other companies charge for each photo. 

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You will find our Virtual Twilight Photo Service as part of our Property Spotlight and Hollywood Packages, as well as an add-on to the Quick and Easy Package, on our booking system at HRHomePics.com

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If you have any questions or would like to discuss ordering this amazing service for your next listing, feel free to use the contact page on HRHomePics.com or call 757-665-8656 and we will be glad to help.


Real Estate Walkthrough Videos

Hi, this is Jordan of Hampton Roads Real Estate Photography, and in this video I'd like to introduce our Signature Walkthrough Videos, available today as part of our Property Spotlight and Hollywood Packages, or as an add-on to the Quick and Easy Package.

Walkthrough Videos, sometimes referred to as virtual tours, are a great way to show a prospective buyer around a property, and is the perfect complement to the traditional set of photos that every house needs. And in conjunction with our other services such as our virtual twilight photos, aerial shots, and 3D tours, help to provide maximum promotion and exposure on the most popular real estate search platforms. Specifically on Zillow, our video tours are integrated in to the listing page and Zillow actively promotes listings that include a video above those without.

Professional quality walkthrough videos are still in the up and coming phase in the real estate industry, so let's all take a quick minute to get on the same page.

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A walkthrough video of a house up for sale is one of the best marketing tools out there, for a few reasons. When done correctly, the video serves as sort of a virtual showing, and moves through the house the same way that a person might look around during a showing. In contrast to still photos, the viewer gets a much better sense of the layout of the house and there is a more immersive experience. In a sense, the video could serve as a sort of virtual open house which is perfect for buyers that are out of the area or even service members overseas.

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You may have seen videos out there that are shaky, too far zoomed in, improperly lit, among other issues, but this is nothing like that. At Hampton Roads Real Estate Photography, we pride ourselves in creating the best possible quality in everything we do, and the videos are no different. Professional cameras, lenses, and stabilization alongside thousands of homes worth of experience all come together to produce the most consistent and best quality walkthrough videos out there.

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You will find the Signature Walkthrough Video as part of our Property Spotlight and Hollywood Packages, as well as an add-on to the Quick and Easy Package, on our booking system at HRHomePics.com

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If you have any questions or would like to discuss ordering this amazing service for your next listing, feel free to use the contact page on HRHomePics.com or call 757-665-8656 and we will be glad to help.




Aerial Photos and Video

Hi, this is Jordan of Hampton Roads Real Estate Photography, and in this video I'd like to introduce our Aerial Photos and Video Serivce, available today as part of our Property Spotlight and Hollywood Packages, or as an add-on to the Quick and Easy Package.

Aerial Photos and Video, or more commonly known drone shots, are the perfect way to show a prospective buyer the size, shape, and location of a property, and is the perfect complement to the traditional set of photos that every house needs. And in conjunction with our other services such as our signature walkthrough videos, virtual twilight photos, and 3D tours, help to provide maximum promotion and exposure on the most popular real estate search platforms. 

Aerial Photos and Video are still new to some agents, so let's all take a quick minute to discover what its all about together.

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In our area, getting up the air for a higher perspective can have a lot of benefits. For one, many houses around town are either surrounded, adjacent to, or are just a short distance from water. The perfect example is right here in the little neck community of virginia beach, which almost every home has some sort of access to the bay. From the ground, many houses can’t really see the water, but from a hundred feet up, its obvious that you can be just seconds away from launching a boat or kayak. 

In a different example, imagine listing a 50 acre farm. From the ground, you can see that tree line is far away, but from the air you have an immediate sense of the true size and shape of the property, negating some peoples’ misunderstanding of that sort of size of land.

One more case is a normal neighborhood home that might be close to something interesting such as a state park or community focal points such as Virginia Beach’s town center or Norfolk’s downtown area.

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Hampton Roads Real Estate Photography is proud to be the only local real estate media company to provide aerial photos and video as part of our standard packages, and also give the best value for money in doing so, as some other providers charge just as much for the aerial photos as we do for the entire Property Spotlight Package, which also includes the normal listing photos and a walkthrough video. Thousands of homes worth of experience and over ten thousand aerial photos produced per year mean you are getting the best possible service from Hampton Roads Real Estate Photography.

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You will find our Aerial Photos and Video as part of our Property Spotlight and Hollywood Packages, as well as an add-on to the Quick and Easy Package, on our booking system at HRHomePics.com

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If you have any questions or would like to discuss ordering this amazing service for your next listing, feel free to use the contact page on HRHomePics.com or call 757-665-8656 and we will be glad to help.





Matterport 3D Tours

Hi, this is Jordan of Hampton Roads Real Estate Photography, and in this video I'd like to introduce one of our most exciting and interesting services, Matterport 3D Tours, available today as a standalone service, or as an add-on to our standard packages.

Matterport 3D Home Tours are an amazing addition to traditional real estate marketing media and are a great way to add a little extra spark to your listing. And in conjunction with our other services such as our signature walkthrough videos, and virtual twilight photos, help to provide maximum promotion and exposure on the most popular real estate search platforms.

In my experience, only about 50% of agents have ever seen or heard about Matterport, so let's all take a quick minute to get on the same page.

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Matterport is all about giving the viewer an immersive look inside a property. This means dozens or hundreds of 360 photos are taken and are accessible by walking through the house in a similar fashion to Google’s Street View service on the map. You start at the initial tour location and can click to nearby locations, just as you would naturally walk through the house in person. A great point here is that in contrast to normal listing photos, since you have a 360 degree field of vision, there is a lot better sense of how the home’s layout feels. In addition, you also get the function to zoom out and look at what’s called a dollhouse view which is an amazing way to further visualize the layout and how all the rooms are put together. 

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With Matterport, you are able to have a 24/7 open house, which is available to walk through and interact with online, in any time zone, and from any location in the world. 

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Recently, our local MLS has added the ability to link Matterport Tours to listings the same way that the typical virtual tour page is linked, so nowadays there is a lot better chance that they are seen by prospective buyers than in the past. The Matterport Tours are also flexible enough to be embedded on your own website or linked to Facebook and other social media and marketing platforms.

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You will find the Matterport 3D Tour standalone service, as well as the add-on option, on our booking system at HRHomePics.com

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If you have any questions or would like to discuss ordering this amazing service for your next listing, feel free to use the contact page on HRHomePics.com or call 757-665-8656 and we will be glad to help.